What’s Wrong With Me Being a Rich Man? - Chapter 271

Chapter 271: Advance as retreat (5k)

Liu Chiping came to Shencheng to persuade him to surrender much less than expected.

The return ticket is in the afternoon.

Liu Chiping did not rush to go to the airport, but instead looked at the various billboards of his competitors in Shanghai with interest.

Perhaps because WeChat is here, the words “WeChat” can be seen in office buildings, bus stations and commercial centers.

After lunch, Liu Chi-ping looked up at the big billboard before getting on the bus to the airport, sighing: “The picture of Everest on WeChat is quite suitable for advertising.”

Ren Jiarui, the deputy director of the co-pilot, heard this and said with a smile: “Ours are suitable too. When WeChat goes bankrupt, we will send our advertisements to Yu Xing’s company. He likes to protect the environment and let him see the cute penguins.”

Liu Chiping shook his head: “No need.”

“Mr. Liu, to be honest, I think it’s actually unnecessary to come here this time.” Ren Jiarui said half-jokingly, “If you want to eat sauce duck, I know that there is a family in Pengcheng that tastes very good.”

Liu Chiping only smiled but didn’t answer.

Seeing that Mr. Liu was in a good mood, Ren Jiarui continued, “There is no need to spend money on things that must be won.”

Liu Chiping sighed: “How can you win? If you can win, will you still do something like 360?”

When the Penguins attacked 360, they also thought it was a must-win situation, and even a huge storm was followed.

Liu Chiping said thoughtfully: “We do everything ourselves. It seems that it is not the optimal solution now. I have talked with Pony many times. We should still play the role of a link, whether it is investment, traffic, or technology, we cannot do all business.”

Ren Jiarui hesitated for a few seconds before making a “hmm”.

He knew that Mr. Liu had been responsible for investment, mergers and acquisitions and strategies since he entered the company. But in fact, Penguin has not invested much in foreign investment in the past few years. Last year, it was quite large, but it only invested about one billion Chinese currency, and the year before that it was less than 500 million.

The company is indeed accustomed to doing business by herself, which caused public anger. This year, there have been a series of things such as “Computer World” yelling, 360 Jedi counterattack, and WeChat’s targeting core business.

But if Mr. Liu said, the company is likely to make major strategic adjustments in the future.

Ren Jiarui thought silently that if he strengthened foreign investment and mergers and acquisitions, he wondered if the mobilization of resources in General Manager Liu would be used to further strengthen it.

Liu Chiping revealed another specific news: “Pony has decided to establish the Penguin Industry Win-Win Foundation in January next year, with the starting scale set to 5 billion Huaxia coins. In the future, it depends on whether it is necessary to adjust it to 10 billion. Our system must move from closure to openness.”

Ren Jiarui was surprised and said, “Isn’t it a bit too radical? Who will be responsible?”

“Leave it to Peng Zhijian.” Liu Chiping’s voice was very calm, “He has rich enough experience and is familiar with the company in the past two years.”

Ren Jiarui was not surprised to hear this name. Peng Zhijian was engaged in investment and mergers and acquisitions at Google before joining the company in 2008. In the past two years, he was also the confidant in charge of investment attempts by President Liu. Now he is almost the only one who uses it to practice more radical actions.

He quickly thought about the changes and found a topic: “How does Mr. Peng view the acquisition value of WeChat companies?”

When Liu Chi-ping heard this question, he laughed: “Hahaha, he has the same opinion as you, and he thinks there is no need to spend money to buy something that can win.”

Ren Jiarui shrugged: “Yes, sauce duck is more valuable than seeing Yu Xing.”

“If this competition can be ended properly, it is also necessary.” Liu Chiping said gently, “And Yu Xing is indeed talented. WeChat can create such a situation from scratch. He is willing to come to Penguin and will definitely show greater glory.”

Ren Jiarui pondered Mr. Liu’s thoughts for a few seconds and asked in confusion: “Since this is the case, since there is a ‘radical’ change, why not give a higher price? Today, I can’t sit down and negotiate with such an acquisition.”

“How high is higher?” Liu Chiping said naturally, “I did not ask him to disband the WeChat company directly and focus on Bai Xiaosheng, but instead proposed the price. This is already respecting him.”

Ren Jiarui nodded, feeling it made sense.

Even if the company wants to establish an industrial win-win fund, it is an industrial project that can be derived from investment and mergers and acquisitions. If it still needs to target its main business that has been in operation for more than ten years, it really feels strange.

He commented: “Yu Xing is so self-centered, he will definitely regret it.”

Liu Chiping smiled and did not continue to talk about Yu Xing and WeChat, but considered the company’s overall strategic adjustments and said with expectations: “Penguin needs to change, we can change it, perhaps, we need Berkshire Hathaway to become Penguin.”

Berkshire Hathaway is a capital behemoth under Buffett.

Ren Jiarui complimented: “What Berkshire Hathaway? Just a little penguin.”

Liu Chiping was amused and laughed.

…

Penguin’s WeChat chat took 10 days to get 3 million users.

This is a serious news that is thought-provoking.

The average daily user base is 300,000, and it will further increase in the future.

This made Hu Xubo think of simple math problems.

And, I really cannot help but sigh that the situation of WeChat company has changed so quickly.

When Hu Xubo and Xu Xin saw Yu Xing go away, he did not go back, but instead sat in the office of Today Capital to discuss the impact from the giants.

“Penguins are still amazing.”

Hu Xubo said this, but he didn’t get a response for a long time, and the office fell into a strange silence.

After a while, Xu Xin spoke out and broke the strangeness: “Mr. Zhang had previously mentioned the idea of ​​reverse injection of assets, and IDG did try to find a suitable goal, but judging from the current contact, Penguin’s rapid reaction did show everyone a lot of pressure and heavy expectations.”

In the final analysis, Penguin’s reaction is too fast, not just because of its fast speed, or rather, it is precisely because of its fast strategy that drives its fast speed.

Hu Xubo heard the tactful meaning, and IDG’s idea was temporarily unable to find a suitable target.

He didn’t read the clues from Mr. Xu’s expression, so he had to take the initiative to say: “Some users are indeed boycotting things under Penguin, but more people don’t seem to care so much about using WeChat or WeChat. If this continues, WeChat will be a bit dangerous.”

Xu Xin frowned and said, “Liu Chiping’s trip is here to destroy the morale of the army. Wechat made the penguins feel the degree of threat.”

Hu Xubo carefully said: “From the importance of penguins to the fact that penguins do make products, this direct push from Pony may in a sense symbolize that the situation of this round of competition has undergone essential changes.”

He saw Mr. Xu frowned and continued, “The most regrettable thing now is that WeChat does not get more time to develop, otherwise the opportunity will be greater. I think one thing that needs to be admitted is that the development window of WeChat is indeed getting smaller with Penguin’s full force.”

Xu Xin looked at Hu Xubo’s eyes, and the meaning inside was different from before in the conference room.

She suddenly said, “Have you ever talked to Liu Chi-ping in advance?”

“No, and I won’t talk to him later.” Hu Xubo denied and said, “I think our position must be consistent in order to maximize the benefits in the next situation.”

He simply said it bluntly: “If WeChat really doesn’t work, or if WeChat really wants to catch up with WeChat, then we should all understand what this means and we have to find ways to make up for the losses. Just me, just Today’s Capital or IDG, it’s hard for any party to have too much bargaining power to sell shares alone, but let’s…”

“Don’t Penguin adjust its strategy? It doesn’t want to see this kind of competition continue. In the end, it can be discussed.”

“If the penguin is unwilling to talk, we can try 360, or try 360 to increase the need for negotiation.”

Hu Xubo emphasized again: “Mr. Xu, I will not talk to Penguin alone. This is my most basic position. At the same time, I also hope that our interests will be guaranteed to a certain extent.”

Xu Xin pondered for a moment and sighed, “The boat has not sunk yet, so you are thinking about how to jump first.”

Hu Xubo said helplessly: “The wind and waves are too big, so you can’t watch it. You have to have a charter first. Moreover, Mr. Yu has a strong personality. It seems that Penguin will eventually have the intention to acquire it. What if Mr. Yu was unwilling to sell it at that time?”

Logically speaking, if you can’t win, you can sell it, after all, it’s your own interests. However, it is difficult for Yu Xing to figure out that person. If you start purely from the interests, some of Bai Xiaosheng’s problems should be avoided.

Xu Xin knows and recognizes this most.

She frowned and considered the competition between WeChat and WeChat, thought about the information Liu Chiping revealed during this trip, and then thought about the Pony Horse who was standing at the highest point of Penguin running the company, and finally sighed.

Xu Xin directly gave a plan: “The market still needs to be hit, but the equity sold by WeChat in the next round of financing cannot be less than 23.44%.

Hu Xubo was stunned and calculated the ratio in his mind.

Currently, the three companies hold 14%, 14%, and 8%, respectively, totaling 36%. If they acquire 23.44% of the shares in the next round, it is 36%* (1-0.2344) + 23.44%=51.0016%, just over half.

Hu Xubo was embarrassed to press the computer, so he calculated silently for a while, and estimated that the approximate number meant this. Looking at Mr. Xu, who said the proportions just now, he only felt one thing in his heart.

This makes me say something like a bad person, and my lover has long been ready for the next round of movements.

This is the calmness of the older generation of investors…

He asked, “This ratio is quite obvious. Will Mr. Yu resist at that time?”

Xu Xin took a sip of tea and said lightly, “Then he can’t help.”

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23.44% are not allowed to do so, and 51% are not allowed to do so.

…

The pressure from penguins is causing all aspects of WeChat to cool down rapidly, as if it was from spring to winter overnight.

When Yu Xing returned to the company, he was considering 3 million users who were considering micro-chat, and he also specially found Chang Haijie of Bai Xiaosheng to evaluate the effectiveness of his competitors.

Chang Haijie was poached from Fenzhong Media, and after joining Bai Xiaosheng, he specialized in Internet promotion. Not only did he get started quickly, but he was excellent in all aspects of work.

WeChat has also asked him to give advice on the Internet promotion nowadays.

“For 3 million users, this… I feel that Penguin’s publicity effect is relatively centered.”

Chang Haijie stood next to the whiteboard in the president’s office with serious expressions, and reached out to write down QQ-related data on it. According to the industry situation, there are more than 647 million QQ users, and the average daily pop-up window exposure on the PC side has reached 400 million times, but the conversion rate is often extremely low. This round of reach requires reaching the user’s mobile phone, which greatly reduces the effect.

In addition to its own channel, Penguin also launched the app store recommendation this time, including but not limited to peodoujia, Apple Store, etc., but their performance has been verified by WeChat and can estimate relatively more accurate numbers.

“We use this user to reverse Penguin’s publicity, minus the app store’s users about 500,000 to 1 million users, and the actual growth from the PC Internet is 2-2.5 million.”

“Of course, third parties also have channels such as pre-installation of new machines and media reports that are difficult to calculate or not used for the time being, which will be further reflected in the future.”

“Mr. Yu, look, from PC to user to mobile phone to smartphone, with discounts every layer, the conversion of exposure to PC may be less than 0.5%. Due to the terminal’s smartphone situation, the overall conversion rate of successful downloads may be around 0.06%.

Chang Haijie deduced and pondered for a while on the whiteboard, and then talked about the actual cases in the industry: “This kind of comprehensive conversion rate should be relatively reliable compared to Penguin Weibo’s publicity. Penguin Weibo used QQ pop-up window to force the ‘One-click Activate Weibo’. Its single-day exposure is around 300 million, with a click rate of 0.4%, a registration rate of 90%, and a comprehensive conversion rate of 0.36%.

“However, Penguin Weibo has not competed with Sina Weibo. Although WeChat now has greater exposure resources than Weibo, the problem is that the stock of smartphones is not as high as that of Weibo.”

“In addition, the conversion rate of PCs in the industry, such as Thunder Kan, is actually quite similar. Its conversion rate is lower than that of Penguin Weibo, and is only about 0.15%.

“Mr. Yu, that is to say, Penguin can further strengthen its promotion, but it also has an upper limit. As for this upper limit, I boldly push it. It may be between 300,000 and 450,000 in a certain stage, and it may end up in 500,000-700,000.”

Yu Xing stared at the whiteboard that had become dense and dense: “The upper and lower limits of the interval are quite large.”

Chang Haijie nodded and said, “After all, I can’t know their specific data, I can only blur the estimation range.”

Then, he pointed out another problem: “But there is a bit scary. Although the comprehensive conversion of Penguin WeChat is very low, it can continue to convert like this. Most users do not need to chat if they use WeChat. The two software coexist for a certain period of time. This is quite troublesome. Penguin can keep chasing.”

Chang Haijie knew that WeChat’s current growth could be around 250,000 per day, but this is almost the regular upper limit of WeChat companies. Even if the subsequent user fission ratio is higher enough, it is difficult for daily growth to increase significantly.

The user gap between WeChat and WeChat is 9 million. According to the daily increase, Penguin may catch up with WeChat in less than 6 months, and the fastest may be less than 2 months.

Yu Xing handed a cigarette and smiled and said, “It doesn’t look great.”

Chang Haijie didn’t expect the boss to be so…easy.

He took the cigarette and changed his perspective: “Mr. Yu, Penguin has so many users and such strong promotions. It’s just like that now. With our current resources, we can achieve a growth of 250,000 yuan in a single day, which is really amazing.”

Chang Haijie often pays attention to data and knows the situation in the industry. This is true. If he can have more time, it may not be the end.

Yu Xing nodded slightly, thought for a moment and said, “Then you write a specific copy of this analysis combined with the case of Penguin Weibo. I will have a phone call with Mr. Xiong from IDG to talk about this matter in the evening.”

Chang Haijie hesitated for a few seconds and asked, “Do you write based on Penguin Weibo’s future growth judgment, or based on Penguin’s past promotion?”

Yu Xing smiled: “What do you think?”

Chang Haijie understood and wrote it in combination, but the latter was the main one.

That night, Yu Xing first sent a WeChat message to Xiong Xiaoge, and then sent the report, and finally called the phone. The topic only has one meaning – the competition pressure is very high, but there is still room for competition.

Xiong Xiaoge has simply read the analysis from WeChat company.

He listened more and said less, and only said at the end: “Mr. Yu, I actually feel a little regretful now. WeChat may not appear after 3Q, so that it can have more time to develop.”

Yu Xing was very calm: “Mr. Xiong, if WeChat does not use public opinion after 3Q, there will not be the current 12 million, at most only 4 million. It is difficult to explain the pros and cons of the choices in the middle.”

“Yes, this is the moment, that is the moment.” Xiong Xiaoge said seriously, “The external situation of WeChat has changed a lot. Frankly speaking, Mr. Yu, we initially hoped that WeChat could develop rapidly while the penguin’s slowness, but without the prerequisite of penguin’s slowness, the next step of financing must be considered to advance as a retreat. I think you can understand.”

Yu Xing was silent for a few seconds and said, “Mr. Xiong, I understand, I understand, the opportunity is shrinking, but it has not completely disappeared.”

Xiong Xiaoge gave a limited promise: “IDG can support another round, but the valuation is difficult to raise, and if the market situation still cannot be opened, the next round will be more difficult.”

Yu Xing replied, “Okay, Mr. Xiong, let’s have another round to see.”

The call ends.

Yu Xing thought about the key words of advancing as retreating, and estimated that these three families already had a tacit understanding for the next round.

The situation changes and the failures appear, and each has its own considerations.

Song Yufeng was exposed to the outside world and was cold. The old Saipan made development difficult. The capitalists first pursue profits and then avoid harm.

Liu Chiping came to persuade the surrender in person, probably wanting Penguin to obtain a ticket to the mobile Internet as soon as possible, clear the mist and see the sun.

Yu Xing looked back on his original intention, lit a cigarette, and suddenly remembered Cao Cao’s poem with great interest: “Wine and singing, how much life is like a morning dew, the day is more painful, and the day is more painful.”

Life is so good. Anyway, I don’t seem to have a good life here, but Penguin can’t get tickets so easily.

With giants, Penguin is unwilling to bleed more today, so let the giants bleed for you in person.

Yu Xing finished working overtime and decided to quit smoking. He has been under great pressure recently and should take good care of himself and wait for the future.

The next afternoon, at two o’clock on November 9, the well-known Chinese video website Tudou.com announced that it would submit an application for listing to Nasdaq, officially starting the road to overseas listing.

Yu Xing forgot about this because of the changes in Liu Chiping’s persuasion to surrender. After receiving the message immediately, he sent Liu Jiankai a WeChat message to vent his anger in advance to make the best of his friendship.

(End of this chapter)